• Bacardi’s operation in Costa Rica fulfills the country brand values of sustainability, excellence, social progress, innovation and origin.
San Jose, Costa Rica, December 7, 2017. The country brand essential COSTA RICA gathers the leading companies that exemplify the values of excellence, innovation, origin, social progress and sustainability that embrace our country brand.
Bacardi recently obtained its essential COSTA RICA certification and joined more than 245 national and foreign companies that currently have the endorsement of the Costa Rican country brand.
For the Costa Rican Investment Promotion Agency (CINDE), the fact that more multinational companies are aligning with the country brand is a sign of the companies´ commitment to Costa Rica and the value of the brand in order to create identity and become an improvement tool for the operations.
Christian Rodriguez, Senior Director of the Bacardi Global Business Solutions organization, said, "For us in Bacardi, as a proud global family business that has been operating in Costa Rica for three years, it was extremely important to formalize in some way the connection, the love and the gratitude we have toward this country that has opened its doors for us to establish our Global Services Hub and, even better, give us access to business conditions and the best of its talent to make this an extremely successful operation. It wisour intention to have the name Bacardi closely aligned to the country. It was very satisfactory, during the audit and licensing process, to see the level of consistency and structure that is dedicated to the pillars that make up the certification (Excellence, Sustainability, Innovation, Social Progress and Costa Rican Origin). We are extremely proud of achieving this and of linking the more than 155 years of Bacardi history to the almost 200 years of independent history of this wonderful country."
Jorge Sequeira, Managing Director of CINDE, commented: "I am pleased that a multinational leader like Bacardi has had the initiative to become an essential COSTA RICA company and join this community of excellence that reflects its commitment to the highest quality standards. We hope that more and more companies join this brand and its values. We sincerely congratulate Bacardi for being an innovator and an example to follow."
Bacardi, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ®, GREY GOOSE®, DEWAR’S®, BOMBAY SAPPHIRE®, MARTINI®, CAZADORES®, and other leading and emerging brands including WILLIAM LAWSON’S®, ERISTOFF®, and ST-GERMAIN®.
Founded more than 155 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs nearly 5,500, operates 29 manufacturing sites, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.BacardiLimited.com